Our history
2017
The Start of Celerra – Passion in the Living Room
In 2017, Celerra was born in our living room, driven by our passion for fashion and the desire to make beautiful clothes accessible to everyone. We started small—working together as a family, creating designs, and selling our first pieces online and at local markets. Every sale was a step towards building something bigger, and the excitement kept us motivated as we began to see the impact of our work.
2018
The First Collection – A New Chapter
In 2018, we launched our first official collection. The excitement was overwhelming, and our enthusiasm quickly spread to our customers. We didn’t just want to sell clothes; we wanted to create an experience. Our customers felt the passion behind each piece, and we were able to offer them more than just fashion—we gave them a sense of style, confidence, and connection. That was the moment we knew we had something special.
2020
Expanding the Team – Staying True to Our Roots
By 2020, we had expanded our team, welcoming new faces who shared our passion for fashion. However, despite our growth, we remained true to our roots as a small, family-run business. We kept the spirit of intimacy and personal touch that had been the foundation of Celerra. The team worked tirelessly, making sure every piece of clothing reflected our values—authenticity, creativity, and the desire to make every customer feel confident and unique.
2024
A Dream Realized – Our First Store in Ottawa
In 2024, we reached a milestone that felt like a dream come true. Thanks to an investor who believed in our vision, we were able to open Celerra’s first physical store in the heart of Ottawa. This was more than just a store opening; it was a symbol of everything we had worked for—our journey, our values, and the community we had built. The store wasn’t just a place to shop; it was a celebration of our passion for fashion and the relationships we had built along the way.
The story behind Celerra
When I was young, I was always into fashion. I distinctly remember being twelve years old and asking my parents if I could use their old clothes to make my own collection. My mom looked at me and laughed: “That's for later, honey!” But for me it was already a decision: fashion was my passion.
The first “outfits” I made may not have been the prettiest, but they created something magical. Because even as a teenager, I could feel myself becoming extra confident in the outfits I had designed myself. That's when my passion for fashion really began.
Celerra was born out of that passion, small and modest, but with big dreams. What started as a hobby - first in my room, later with my family - has now grown into a brand that shares the magic of fashion. In the early years, we only sold our clothes online and at markets, but soon we realized we had something special on our hands.
In 2017, together with my family, I decided to start Celerra. What began as a small family-run business in our living room quickly grew. In 2020, we expanded the team, which is now a close and passionate unit that shares my love for fashion and style. Still today, as an intimate team, we work together to provide our customers with fashion that makes them shine.
In 2024, something magical happened. Thanks to an investor who believed in Celerra, we were able to open our first physical store in the heart of Ottawa. When we opened the doors for the first time, I felt a huge sense of pride. It was a moment I had always dreamed of, but it felt even more magical because it happened in a place so close to my heart. It was as if all the hard work, passion and long nights of preparation suddenly came together in one big step.
Celerra: Fashion with Magic
At Celerra, it's all about creating clothes that are more than just fabric - it's the opportunity to be your unique self. Fashion shouldn't just make you feel good, it should help you embrace your own magical energy. We believe that the right outfit can give you confidence and help you shine wherever you are.
Although we've grown, Celerra remains true to our humble beginnings as a family business. We've put together our team with care - people who share the same passion for fashion as we do and who invest the same energy in creating unique and stylish pieces for you.
What makes Celerra different?
Our fashion isn't just stylish - it's magical. We create clothes that exude a sense of luxury and elegance, but are accessible to everyone. From an evening dress that makes you shine to a casual outfit that gives you confidence, at Celerra you'll find the magic you're looking for.
Every step of our process is done with love and care. From choosing the fabrics to designing the collections, we ensure that every piece of clothing we offer is perfectly tailored to our customers' style and feelings.
